How a company communicates its corporate information to the press can directly affect its image and business performance. Media relations thus constitute a vital aspect of corporate communications in today's information society.
LBS offers drafting and rewriting of English and Japanese press releases, providing relevant media with corporate activity information relating to new products and services, management policies, business strategies, business alliances and company performance. Prepared press releases are disseminated via fax, e-mail and postal mail to target media.
In order to obtain a sound understanding of new products, services, company achievements etc., LBS arranges press conferences, inviting reporters from various media.
Depending upon the announcement type and purpose, LBS selects the most appropriate announcement timing, location and target media, providing total support ranging from creating a press kit and handout materials, to running the actual event on the very day and post-event follow-up.
LBS offers one-on-one press interviews to company executives wishing to announce management policies or strategies, new product and service development policies, or plans to enter the Japanese market. Interpreter services are also available for foreign executives.
We select the most appropriate media according to announcement content and offer expert advice on interview questions, approach, and interview timing.
For successful execution of PR activities, LBS will develop all necessary media-related materials based on client industry, business activities and individual circumstances.
LBS arranges venues for press meetings in order to improve communications and promote mutual understanding between management personnel, PR managers and press reporters. Whether it is a one-on-one media luncheon, a media briefing with several reporters, study session or press tour coverage of an overseas company base or domestic key facilities, we plan and execute a program according to client strategic needs.
To help each reporter gain an in-depth understanding of the client`s company activities, products and services, LBS plans and coordinates appropriate media visits.
Depending on client requirements, we monitor client-related articles appearing in newspapers, magazines, and on the web, - including competitor, industry and market related articles and forward regularly to the client every morning via fax.
How company executives appropriately respond to each reporter is an extremely important element in corporate PR. Both corporate image and accuracy of the article depend heavily on how responses are handled and put forward to the press.
LBS offers practical training sessions for management personnel on media coverage know-how and improving presentation skills. In addition, we provide the foreign executive new to Japan with training in English, covering Japanese media characteristics and important interview points.
