LBS provides a variety of services to support corporate and organizational corporate image management with a focus on communications with the mass media, a key stakeholder.
Media Training
A company whose senior management is visible can develop recognition more easily than one whose senior management is not visible. The better a company's recognition, of course, the better its image. In other words, maintaining appropriate contact with the media by senior management and accurately conveying the organization's message are significant benefits in corporate image management.
Training for Standard Interviews
Has your company ever had the experience of senior management giving an interview and then having topics that were not discussed unexpectedly appear in the article? LBS provides media training for management that includes lectures on media responses by highly qualified PR consultants and mock interviews with and reviews by former or current journalists. Media training emphasizes the skill to convey a message according to the characteristics of the specific media and the skill to create strong impressions on journalists of the message to be conveyed without any misunderstanding. LBS can also review interview videos to identify issues and obtain advice from consultants and journalists to address those issues.
Training for Press Conferences During Crisis
Communications during a corporate crisis such as information leaks and accidents resulting in injury or death are a key factor in determining the survival of the company. It is necessary, however, to accurately select necessary and adequate information and to convey that information appropriately and promptly even under chaotic circumstances. Holding a press conference during a crisis is considerably more difficult than media responses during normal times and can have a major impact on business. LBS media training camps recreate the site of a crisis press conference and simulate an actual press conference under realistic conditions.
Simulating the experience of conveying information smoothly under extremely tensed conditions that include glaring television camera lights and camera flashes, rows of cameras, and rapid-fire questioning from aggressive journalists pressed by deadlines can significantly reduce the risks of a failed press conference during an actual crisis. In addition, lectures concerning differences with media responses during normal times and points that require particular attention during a press conference can enhance press conference expertise, and post-simulation reviews can identify and address issues.
